Digital solutions leverage technology to streamline operations and create new channels for customer interaction. They can help businesses remain in the game, meet their customers’ requirements more efficiently and help drive growth. It takes careful planning to determine and select the most appropriate digital solutions. Here’s a look at some key factors to consider when choosing a sophisticated digital solution for your business.
Many digital solutions are a combination of cutting-edge technology and scalable which allows them to expand and adapt with the company. This flexibility comes at the cost. It’s not unusual for successful solutions to result in demands for more services, better personalization and more variability. The problem for digital businesses is to appreciate the complexity that is beneficial while avoiding complexity that doesn’t.
Complex digital solutions can automate routine tasks. This lets employees spend less time working on administrative tasks and concentrate on more important tasks. They can also improve the management of data and enable more precise decision-making through the real-time monitoring of data. Additionally these solutions can help reduce costs and enable easier scaling the company.
Sales professionals face challenges in articulating the value of these capabilities. They require a plan to define how their solutions can provide tangible benefits for specific customer requirements, and they should be able change their value proposition as the requirements of different fundamental aspects of architectural digital storage customers change. Jeanne Ross is a principal research scientist at the MIT’s Center for Information Systems Research and co-author of Designed for Digital : How to plan Your Company for Sustained Profit (The MIT Press 2019). Follow her on Twitter @mit_cisr.